I've been getting swamped by advertising proposals lately. One quick way sales reps dig themselves into a deep hole is by including our logo in the proposal. It's not that they lifted the logo from our website that annoys me, it's the fact that they stretch it to fit a space in the document but fail to maintain the proper dimensions.
If you can't get my logo right in the presentation you're sending to me, how I can be certain that you'll be able to look after the integrity of my brand when exposing it to complete strangers?
